Factorebiz describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

Factorebiz often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world. Now, to capture this lead – meaning you make them take the first step in your sales cycle – marketing agencies see value in employing different marketing tactics otherwise known as lead generation marketing.

Email Marketing

Email is a cornerstone and key component of every marketing campaign. Whether you are hosting an event, sending out a new piece of content, promoting a new service offering, or staying in touch with customers, email should be one of your main forms of communication.

Social Media

The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.


Whether you are hosting a small private function, a large-scale international tradeshow, or an executive-level webinar, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy.

Direct Mail

You may think direct mail is a thing of the past. But it’s still effective for targeted communications. Consider a content asset developed for high-level executives. Executives don’t usually browse the web for information. And it can be hard to get through to them via email.

About Us

Factorebiz lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing. A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

Why Choose Us?

  • Creative Team
  • Quality Assurance
  • Quick Support
  • Multiple touches
  • Compelling
  • Human touch
  • Branding

Why is Lead Generation Important?

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Factorebiz lead generation is playing an important part in the marketing strategy of each business. Organizations need to focus on concentrating on the correct leads and records by falling back on Account Based Marketing. This will help in picking up a superior approach towards lead generation by focusing on your best client profile.

Both large and small companies in many industries use lead generation tactics to:

  • collect the contact information of potential targets for lead nurturing;
  • build brand awareness;
  • establish and maintain strong relationships with prospects and existing clients; and
  • generate qualified leads.

Lead Generation is significant for Company

Lead generation is very important especially because it enables your business and your businesses’ website to create enormous traffic and this leads to more sales and higher conversion rates. With good lead generation traffic, you are creating a target group for every searcher who is actively using the internet to find a product or a service and to purchase it.

This process was made easier with Google making it simple to connect with all of the prospects who are searching exactly what you have to offer and you are given a chance to show how different and better your business is. When potential clients are actively looking for solutions and your business stands out, the chance of converting from a lead to client rises extremely. If you have a quality lead generation process it will help a lot in finding the right customers your business needs. Often the best way for lead generation is to use a lot of different methods or strategies so you can work out what is the best option for providing good quality lead generation.


We boost your revenue by helping you attract the right customers for your products and services.

B2B Lead Generation

Increase your sales with B2B lead generation and appointment setting service.

Customer Profiling

Reach the right people and improve lead quality with customer profiling.

Digital Marketing

Grow your online presence and capture more opportunities, right when and where your target customers are actively looking for you.

E-Commerce and Self Service

Providing customer service to customers on online stores. When retailers invest in improving their ecommerce customer service they tend to be rewarded with more loyal customers.

Event Marketing Services

Boost event turnout and conversions with Factorebiz'ss targeted event marketing services.

Managed Marketing Automation

Deliver Qualified Appointments, Generate & Nurture Leads and Drive Sales Results

What We Offer

Launch a targeted campaign in key B2B verticals with our industry-specific expertise

What our clients say

"Success is not final; failure is not fatal: It is the courage to continue that counts."

- Winston S. Churchill

"There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed."

- Ray Goforth

"Many of life's failures are people who did not realize how close they were to success when they gave up."

- Thomas Edison

"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved."

- Helen Keller

"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit."

- Conrad Hilton

"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."

- Albert Schweitzer

Get In Touch

Contact Us

Contact Info

Email team@factorebiz.com